Fractional Marketing Executive, Freelance Copywriter, and SEO Expert

Kali Kasprzyk

With more than 18 years of experience in driving sales and enhancing brand reputations through innovative strategies, Kali is a content strategist, storyteller, and marketer whose work explores the merging of technology and human interaction.

As a digital marketing generalist, Kali has applied her broad expertise to craft and execute comprehensive marketing strategies across various industries.

Her passion extends into digital content creation, SEO, and PPC, consulting for companies looking to increase their KPIs in these spaces.

Calibrate your outreach

cal·i·brate | adjust (experimental results) to take external factors into account or to allow comparison with other data.

Kali is a content strategist, storyteller, and marketer whose work explores the merging of technology and human interaction. With work featured on digital platforms like The Huffington Post—achieving viral status for a lifestyle piece in 2015—Kali has produced over 1,000 pieces of digital content for platforms such as TechTarget, Retail Touchpoints, Retail Today, and Medium. Her content portfolio spans a diverse range of industries, including collaborations with Oracle, Magento (now Adobe Commerce), Shibaura Machine, Blue Biology, Aura, and several leading digital agencies and their extensive client base.

Kali continues to explore, learn, and adapt, aiming to enhance the work done for clients and the digital community at large. Her journey with AI began in 2021, consulting for Saile, Inc. to prepare content for their AI Sales Platform. This venture into AI and machine learning has deepened Kali’s fascination with how technology can revolutionize marketing and storytelling, firmly believing that AI’s ability to analyze vast amounts of data and uncover insights can significantly amplify the impact of digital marketing strategies.

“Content, the atomic particle of our digital universe, becomes truly powerful when it transcends mere storytelling to become a genuine narrative told well, igniting engagement and driving innovation. As we navigate this perpetual motion, we remember that the ultimate goal is to deeply understand and connect with our customers, making marketing an invisible yet omnipresent force that shapes a brand’s future, one true connection at a time. The strategic integration of data insights elevates this process, allowing us to craft stories that resonate on a deeply personal level. This fusion of compelling narratives with data-driven precision not only engages but also transforms audience interactions into meaningful connections, setting the foundation for lasting brand loyalty.”
– Kali Kasprzyk

FEATURED IN&WORKED WITH

EXPERTISE

Fractional Marketing Executive

I provide the vision and guidance needed to refine your brand, expand your presence, or transform your digital strategy, all tailored to your unique needs. Without the full-time commitment, I drive growth and foster a culture of success, ensuring our strategies are innovative and aligned with your goals. Together, we’ll convert challenges into opportunities, using my leadership and expertise to advance your business.

Content Strategy

I assist clients in exploring content options and developing an actionable content strategy for multi-channel content marketing. This includes editing and revising existing content and copy to ensure it is optimized for digital performance.

SEO
Expertise

I offer a range of SEO services, including detailed site audits to identify gaps and opportunities, as well as content strategy and creation for webpages and blogs. My focus is on optimizing content to increase organic traffic from search engines, targeting the ideal prospects.

Copywriting

I specialize in transforming traffic into leads by crafting compelling copy that leverages buying triggers. My expertise spans product descriptions, social ads and posts, email, landing pages, and print marketing materials. I focus on creating high-performance digital content, optimizing for SEO where relevant.

Pay-Per-Click

My expertise encompasses crafting strategic, data-driven PPC campaigns that not only enhance search engine presence but also significantly improve conversion rates and ROI. I ensure that each campaign is finely tuned to meet the unique objectives of your business, delivering measurable results and a competitive edge.

WORK SAMPLES

LET'S CONNECT

I’ve had the privilege of collaborating with a diverse range of organizations, from innovative startups to esteemed Fortune 500 companies. These partnerships have enriched my journey, contributing significantly to my professional development across various sectors such as manufacturing, technology, professional services, and the beauty and wellness industry. I’m eager to explore how my background and expertise can align with your company’s objectives.

Let’s discuss how we can work together to achieve your goals. Please contact me to start a conversation at me@kalikappy.com.