With nearly two decades of experience, Kali bridges creativity and technology to deliver measurable results across industries.
Currently, Kali operates as a freelance digital marketing executive, where she partners with businesses across B2B, B2C, and DTC sectors to craft agile marketing strategies, drive AI-powered innovations, and execute data-driven campaigns that optimize customer experiences. Her work spans everything from elevating organic traffic by 25% for a DTC brand through targeted SEO to leading enterprise-scale content optimization initiatives for thousands of SKUs.
Previously, Kali served as the Director of Business Development at Echidna (Digital Agency), where she spearheaded the company’s internal growth strategies, driving a 92% increase in lead generation within her first year.
Before that, at Oracle, Kali managed a $1.5 million enterprise account pipeline as a Customer Experience Sales Manager. Her efforts led to a 25% uplift in account expansion opportunities and directly contributed to revenue growth through strategic cross-functional initiatives.
Earlier in her career, as a Territory Sales Manager at Sybaritic, Kali achieved a 60% annual increase in sales within her region by leveraging strategic account management and go-to-market planning.
Beyond her professional roles, Kali is passionate about driving innovation in digital marketing. She specializes in AI-enhanced marketing tools and customer-focused storytelling, empowering businesses to achieve measurable growth while staying ahead in a competitive market.
Kali holds a Bachelor of Science in Information Technology with a certification in Web Design & Development, graduating cum laude from the University of South Florida. She is also certified in content marketing and SEO, maintaining expertise in cutting-edge marketing tools and platforms.