ABOUT
Kali

Kali is redefining how businesses achieve success through strategic marketing, AI-powered insights, and impactful storytelling. By blending creativity with technology, she crafts initiatives that not only captivate audiences but also deliver measurable results. Across B2B and B2C markets, Kali brings a forward-thinking, human-centered approach to every challenge.

EXPERIENCE

With nearly two decades of experience, Kali bridges creativity and technology to deliver measurable results across industries.

Currently, Kali operates as a freelance digital marketing executive, where she partners with businesses across B2B, B2C, and DTC sectors to craft agile marketing strategies, drive AI-powered innovations, and execute data-driven campaigns that optimize customer experiences. Her work spans everything from elevating organic traffic by 25% for a DTC brand through targeted SEO to leading enterprise-scale content optimization initiatives for thousands of SKUs.

Previously, Kali served as the Director of Business Development at Echidna (Digital Agency), where she spearheaded the company’s internal growth strategies, driving a 92% increase in lead generation within her first year.

Before that, at Oracle, Kali managed a $1.5 million enterprise account pipeline as a Customer Experience Sales Manager. Her efforts led to a 25% uplift in account expansion opportunities and directly contributed to revenue growth through strategic cross-functional initiatives.

Earlier in her career, as a Territory Sales Manager at Sybaritic, Kali achieved a 60% annual increase in sales within her region by leveraging strategic account management and go-to-market planning.

Beyond her professional roles, Kali is passionate about driving innovation in digital marketing. She specializes in AI-enhanced marketing tools and customer-focused storytelling, empowering businesses to achieve measurable growth while staying ahead in a competitive market.

Kali holds a Bachelor of Science in Information Technology with a certification in Web Design & Development, graduating cum laude from the University of South Florida. She is also certified in content marketing and SEO, maintaining expertise in cutting-edge marketing tools and platforms.

CLIENTS INCLUDE

Shibaura Machine
BKR Brands

LEARN WITH KALI

SERVICES INCLUDE

Fractional Marketing Executive

Content Strategy

SEO
Expertise

Copywriting

kali kasprzyk marketing consultant

“Great marketing happens at the intersection of data, creativity, and adaptability. My goal is to calibrate these elements to craft strategies that not only drive growth but also build genuine connections between brands and their audiences.”
– Kali Kasprzyk

WORK SAMPLES

LET'S CONNECT

I’ve had the privilege of collaborating with a diverse range of organizations, from innovative startups to esteemed Fortune 500 companies. These partnerships have enriched my journey, contributing significantly to my professional development across various sectors such as manufacturing, technology, professional services, and the wellness industry. I’m eager to explore how my background and expertise can align with your company’s objectives.

Let’s discuss how we can work together to achieve your goals. Please contact me to start a conversation at me@kalikappy.com.