Hi!
I'm Kali.

I’m Kali— a marketer, strategist, storyteller, and low-key data nerd. For the past 20 years, I’ve been helping brands show up smarter, sound better, and connect with people in a way that actually feels… human. I mix strategy, creativity, and AI-powered insights to create marketing that’s not just pretty, but purposeful.

My background spans agencies, in-house teams, and freelance. I’ve led SEO strategies, built content engines, launched go-to-market campaigns, and helped brands find their voice (and their people). Once upon a time, I was also a blogger for The Huffington Post—so yeah, storytelling is kind of my thing.

Whether it’s a Fortune 500 manufacturer or a startup finding its feet—I bring clarity, curiosity, and just enough obsession with measurable impact.

Services
& here is how I help you...

Need a strategic brain? A creative engine? Someone who can just get it done? You’re in the right place. I offer a full stack of marketing services—from big-picture strategy to the nitty-gritty execution. Whether you need a Fractional marketing leadership, killer copy, SEO that actually works, or content that doesn’t collect dust—I’ve got you.

Click through the dropdown to see how we can team up and make some serious marketing magic and tap the button below to start a conversation.

Let's chat.
Samples of my work.

Strategic leadership for companies that need high-level marketing direction—without the full-time commitment.

  • Marketing team leadership & org structuring

  • Go-to-market (GTM) strategy development

  • Budget planning & resource allocation

  • Cross-functional collaboration (sales, product, ops)

  • Marketing tech stack evaluation & implementation

  • Performance tracking, KPIs, and reporting frameworks

  • Agency/vendor oversight

  • Demand generation strategy

  • Quarterly and annual planning

Persuasive, on-brand copy that connects with your audience and drives results.

  • Website copy 

  • Landing pages & conversion copy

  • Email campaigns & lifecycle emails

  • Ad copy (Google, LinkedIn, Facebook, etc.)

  • Case studies & testimonials

  • Product descriptions (eCommerce & B2B)

  • Brand voice development

  • Sales enablement materials (brochures, decks, etc.)

Organic visibility strategies designed for long-term growth and conversion.

Services:

  • Technical SEO audits

  • On-page optimization (meta, structure, content)

  • Keyword research & clustering

  • SEO content briefs & content calendars

  • SERP feature targeting

  • Competitive SEO analysis

  • Local SEO (GMB, NAP citations, etc.)

  • Image SEO & schema markup

  • SEO reporting & analytics

Intentional content that aligns with your funnel, audience needs, and business goals.

Services:

  • Content audits & gap analysis

  • Editorial calendar creation

  • Funnel-based content mapping

  • Blog strategy & SEO integration

  • Lead magnet & resource planning

  • Thought leadership development

  • Video content strategy & scripts

  • Distribution planning (owned, earned, paid)

  • Content performance measurement

Building connection, consistency, and community across platforms.

Services:

  • Social media strategy development

  • Platform-specific content planning (LinkedIn, IG, TikTok, etc.)

  • Post copywriting & visual direction

  • Hashtag research & audience targeting

  • Community engagement & moderation

  • Performance tracking & reporting

  • Influencer collaboration strategy

  • Campaign execution & support

Visual storytelling that aligns with your brand and boosts engagement.

Services:

  • Social media graphics & post templates

  • Email design (newsletters, drip campaigns)

  • Landing page mockups & design guidance

  • Ad creative (static, carousel, and short video)

  • Presentation decks & sales collateral

  • Brand guidelines & logo support

  • Infographics & data visualization

 

From planning to publishing—bringing your brand story to life in motion.

  • Video content strategy & scripting

  • Short-form videos (Reels, TikToks, YouTube Shorts)

  • Promo & explainer videos

  • Webinar promo clips

  • Testimonial editing

  • B-roll editing for content repurposing

  • Video thumbnails & captions

 

 

Driving awareness, interest, and pipeline with full-funnel campaigns that convert.

  • Full-funnel campaign strategy & execution

  • Multi-channel campaign planning (paid, organic, events, email, etc.)

  • Lead generation strategy & optimization

  • Paid media planning (Google Ads, LinkedIn, Meta)

  • Funnel mapping & audience segmentation

  • Landing page strategy & conversion optimization

  • Lead nurturing workflows

  • Campaign performance tracking & reporting

  • Alignment with sales for MQL → SQL handoff

Targeted, timely messaging that builds relationships and drives results.

  • Email marketing strategy & planning

  • Campaign design and copy (promos, announcements, etc.)

  • Nurture sequences & drip campaigns

  • Email list segmentation & hygiene

  • A/B testing (subject lines, CTAs, layout)

  • Template design (mobile-optimized & on-brand)

  • Automation setup (HubSpot, Klaviyo, Mailchimp, etc.)

  • Deliverability checks & performance audits

  • Analytics & ongoing optimization

& these brands have trusted me...

Shibaura Machine
BKR Brands

& this is a little of what I've done...

With over two decades in this world, I’ve learned how to bridge creativity and tech to deliver results that actually move the needle.

Right now, I work as a freelance digital marketing executive, partnering with businesses across B2B, B2C, and DTC spaces to build agile strategies, bring AI-driven ideas to life, and launch data-powered campaigns that elevate customer experience. I’ve helped boost organic traffic by 25% for a DTC brand with focused SEO, and led enterprise content optimization across thousands of SKUs. No fluff—just smart, strategic marketing that works.

Before this, I was Director of Business Development at Echidna, a digital agency, where I owned internal growth strategy and grew lead generation by 92% in my first year. Prior to that, I managed a $1.5M enterprise account pipeline at Oracle as a Customer Experience Sales Manager, helping drive a 25% increase in account expansion opportunities through cross-functional collaboration and CX-focused solutions.

Even earlier, back in my sales roots at Sybaritic, I scaled regional sales by 60% year-over-year by leaning into strategic account management and solid GTM planning.

Outside the titles and metrics, I’m genuinely obsessed with innovation—especially where AI meets marketing. I specialize in AI-powered tools, content strategy, and customer-centric storytelling that helps brands stay competitive and connected.

I hold a Bachelor of Science in Information Technology and a Web Design & Development certification from the University of South Florida (cum laude). I’m also certified in content marketing and SEO, and constantly digging into new tech, tools, and trends to stay sharp.

& I may teach you a few new things...

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“Great marketing happens at the intersection of data, creativity, and adaptability. My goal is to calibrate these elements to craft strategies that not only drive growth but also build genuine connections between brands and their audiences.”
– Kali Kasprzyk (that’s me!)

& you might like to see some of my work...

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& let's connect on your next big thing.

I’ve had the privilege of collaborating with a diverse range of organizations, from innovative startups to esteemed Fortune 500 companies. These partnerships have enriched my journey, contributing significantly to my professional development across various sectors such as manufacturing, technology, professional services, and the wellness industry. I’m eager to explore how my background and expertise can align with your company’s objectives.

Let’s discuss how we can work together to achieve your goals. Please contact me to start a conversation at me@kalikappy.com.